The partnership that makes a community of 1 billion global users available to the e-commerce platform expands in Europe. “We help companies to grow and restart”. Here’s how the new service works
Full speed ahead on social commerce, the sale of products and services through digital platforms and social media. In fact, the alliance between TikTok and Shopify extends to Europe – after the debut in the USA in 2020, and in particular to Italy, France, Spain, Germany and the United Kingdom.
Thanks to the agreement, European companies that choose the Shopify e-commerce platform to manage the online store will be able to sell their products and services through advertising campaigns (aimed at the TikTok community) through Shoppable Ads, video content that allows directly access the brand’s online shop. All in a few simple clicks, without ever leaving the Shopify platform.
The race of social commerce
This is a boost to a rapidly growing market, social commerce. According to Emarketer, the sector will reach 315 billion dollars by 2021 led by China.
For Shopify merchants, a note reads, “it is a unique opportunity to reach the huge global TikTok community which in Europe alone has over 100 million monthly active users, whose growth across all major demographics makes the video sharing platform the ideal showcase for intercepting new customers and increasing the awareness of one’s brand, regardless of the size of the company and the products or services offered “.
A lever reinforced by the fact that merchants will be the only ones to sell on TikTok and therefore to have this type of advantage.
E-commerce anti-crisis lever
Not only. The partnership represents an opportunity to give impetus to your business, at a time when e-commerce has undergone a real acceleration thanks to the pandemic emergency that has brought many realities online in the world. In Italy alone, in 2020 the merchants on Shopify grew by 247% compared to 2019. And again, last year, the gross volume of goods registered by the realities on Shopify grew by + 174% compared to the previous one.
The partnership is part of TikTok’s offer dedicated to SMEs which, last year, launched the TikTok Hub for SMEs, a platform available to small and medium-sized businesses that provides simple and affordable advice and solutions to help businesses attract new customers. And retain existing ones, to increase their success and support their growth.
“Today users, especially the younger ones, also and above all buy on social media and digital platforms and that’s where brands need to be found – says Paolo Picazio, Shopify’s Head of Market Development -. The partnership with TikTok will allow our merchants to enjoy an exclusive service and get in touch with new customers in an absolutely innovative way that we are sure will contribute to the growth of the brands and increase their sales”.
“At a time when companies are reacting to difficulties and social commerce is spreading more and more – says Adriano Accardo, Managing Director Global Business Solutions of TikTok Southern Europe – retailers have understood that the creative community of TikTok stands out from the crowd. To that of other platforms. We are constantly looking for new and innovative ways to connect brands with our users and support their digital transformation, and from this point of view Shopify is the ideal partner in this path.
Here’s how the service works
There are 5 main functions and the relative advantages to optimize the investments made.
The new “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with a single click, making conversion tracking easier and faster. A single One-Stop-Shop for campaigns on TikTok: merchants can create campaigns, choose the target of preference and monitor performance in one place. Simple Creativity: The channel allows Shopify merchants to create native, shareable ads that impact the community. Advanced Matching function This is a TikTok pixel enhancement that allows advertisers to send customer information (email addresses and phone numbers) securely to better match ads on TikTok to website conversions and enrich audiences for the retargeting. Finally, free advertising credit: merchants who join the Trial and Basic programs will receive 82 euros in advertising credit after registering and connecting a new TikTok for Business account to Shopify and spending 20 euros in the first two weeks.
