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“Boost with Facebook”, an event for training in digital tools

On October 30 and 31, the Jacobins convent in Rennes will host “Boost with Facebook”. Free, this event is intended for VSEs, SMEs, start-ups or project leaders who wish to deepen their digital skills in order to develop better.

Interested in the digital and digital world? Don’t miss the Boost with Facebook event, which will be held on October 30 and 31, at the Jacobins Convent in Rennes. Facebook organizes thematic workshops and personalized exchanges with professionals and experts in social networks and more generally in digital tools.

Originality of the event? Short training sessions, of 30 minutes maximum, which will allow participants, whatever their level of digital practice or the maturity of their projects, to accelerate their digital transition and make it a real lever for growth and development. Intended for VSEs, SMEs, start-ups or project leaders or anyone wishing to train in digital technology, this meeting is completely free. You only have to register.

Personalized digital diagnosis

All participants will thus be able to carry out their digital diagnosis in 30 minutes, optimize their recruitment strategy, learn how to create advertisements on Facebook or even reach new customers with Instagram, WhatsApp or Messenger. To discover the detailed program of these sessions and to register, click here.

For this event, Facebook has joined forces with several partners. Like Numate, a digital consulting and Services Company, which offers a diagnostic method for its online presence. “It is essential to make this inventory and to analyze precisely your needs in order to be able to properly size your action plan,” explains Mathieu Glavany, president and founder of Numate. In a VSE or SME, the priority remains the core business but you can develop your online presence in a progressive and hierarchical manner. And it is not complicated. “

Gain notoriety

The objectives may vary depending on the resources and means available. They also differ according to the strategies and competitive sectors of each: “For VSEs and SMEs, the objective is to focus on the issue of the user journey rather than on improving the internal organization. Digital tools must make it possible to gain notoriety, to communicate better with customers and to develop turnover. Afterwards, the procedures are obviously different depending on whether it is a business that works in the restaurant business or in the industry,” continues Mathieu Glavany.

Rapidly develop your business

Florian Hervéou, program manager of the Startup Palace of OFF7, the start-up accelerator created by the Ouest-France group, will also speak to explain the purpose of growth hacking , a method to activate the growth of a company, and especially from a start-up, using a set of marketing techniques. This workshop will also focus on the “state of mind” to adopt to set up a project and ensure rapid development.

Before Rennes, Boost with Facebook, a traveling event has already been held in Lille and Marseille. This meeting is one of the many initiatives launched by Facebook in the field of training in digital tools. Facebook has been involved for several years in favor of the digital transformation of VSEs, SMEs, territories and individuals, and has thus committed to training 65,000 people in France by the end of 2019. Blueprint site offers completely free and accessible online modules around digital marketing. Facebook has also launched the #SheMeansBusiness program, the objective of which is to train women in digital tools, entrepreneurship and leadership.

Boost with Facebook will therefore be held on October 30 and 31 at the Jacobins Convent located at 20, place Saint-Anne, in Rennes. Please note, access to the event is by registration and in order of arrival.